In this video, I demonstrate the importance of making it easy for your prospective clients to find your contact details on your LinkedIn profile. I’ve been contacted by prospective clients who found me on LinkedIn — they commented on how easy it was to find my contact details, and I won the business as a result! It’s worth providing a variety of contact methods, as everyone’s busy — and everyone’s different.

From time to time, I get random, bogus invitations to connect on LinkedIn, and I’m sure you’ve had them too. In this video, I’ll walk you through a real-life example of a message I received from a spammer, and I’ll show you the warning signs to look out for, both in the messages they send and their profiles. By following my advice, you can keep your network credible, and avoid connecting with spammers!

In this video, I’ll take you through a relatively new section of the LinkedIn profile that a lot of people still aren’t aware of — the ‘Featured’ section. It’s a fantastic way to bring your LinkedIn profile to life and allows you to showcase your best work and bring it to the attention of people who land on your profile, particularly as you can add a variety of media, including video, images, weblinks, posts and articles.

In this video, I’ll show you step by step how to personalise your LinkedIn URL. It’s very straightforward to do, but it isn’t always immediately obvious how to change it. If you haven’t already changed your URL, it will most likely be a default combination of your name and a string of characters. By changing this to something more memorable, it can help your SEO and Google rankings — and it only takes a few minutes!

How to check your SSI score on LinkedIn | The SME Strategist I'm often asked, "Where can I find my SSI score on LinkedIn?" If you're not familiar with the term SSI, it stands for…thesmestrategist.com I’m often asked, “Where can I find my SSI score on LinkedIn?” If you’re not familiar with the term SSI, it stands for Social Selling Index, which is a metric that shows how well you are leveraging LinkedIn — and you don’t need the premium version to access your score.

I’m often asked whether your LinkedIn profile should be written in the first or the third person. Opinions vary, but personally, I would always recommend you to use the first person — after all, the clue is in the name — it’s your profile! In this video, I explain in greater detail why I recommend using the first person, using my own profile as an example. Should your LinkedIn profile be written in the first or third person? | The SME Strategist I'm often asked whether your LinkedIn profile should be written in the first or the third person. Opinions vary, but…thesmestrategist.com

Why is LinkedIn restricting the character limit when formatting my LinkedIn About section? | The… I always recommend that my clients get the most out of their LinkedIn About section by using formatting as well as…thesmestrategist.com I always recommend that my clients get the most out of their LinkedIn About section by using formatting as well as making use of all 2,000 characters. However, one of my clients discovered that even though the text she’d written in Word came in at just under 2,000 characters, LinkedIn was cutting her content short.

You may have seen LinkedIn profiles and posts that really stand out, using bold text, symbols and emojis, and wondered how to achieve the same effect with your own profile. In this video, I’ll demonstrate how to use tools such as Lingojam and Emojipedia to break up the text in your LinkedIn profile and posts, using my own profile as an example. I’ll also give you some top tips on when NOT to use formatting — it can be easy to get carried away!

In my previous blog article, I focused on the importance of creating a killer LinkedIn profile to impress your ideal clients from the outset, optimised to boost your discoverability. If you haven’t done that already, I want you to stop right there! Go back and check out my blog called…