Inbound Lead Generation vs Outbound Lead Generation — What’s the Difference?

Groundwork and Foundations

Before you start any lead generation campaign, I want you to take a step back and do the groundwork. Make sure you have worked out your LinkedIn goals, identified your ideal client profile and chosen your powerful keywords. Then lay the foundations by creating a killer profile to impress your ideal clients from the outset, optimised to boost your discoverability.

Inbound vs Outbound Lead Generation — what’s the difference?

Inbound Lead Generation describes people coming to you as a result of your content marketing activities, including posting on LinkedIn, creating articles and leveraging LinkedIn groups.

Inbound Lead Generation

If your objective is to build professional credibility with your LinkedIn network or to establish yourself as a thought leader in your professional field, then Inbound Lead Generation can be a great way to grow your reputation.

Outbound Lead Generation

Inbound Lead Generation can be incredibly powerful. But in my experience, there’s no better way of winning the best, highest-paying and most loyal clients than Outbound Lead Generation. You can pick and choose the cream of the crop when it comes to prospects, and grow your business rapidly.

Final Thoughts

For me, although inbound lead generation is really important as a way of building your professional credibility and establishing yourself as a thought leader, the main way that I’ve managed to convert prospects into clients is by using outbound lead generation — by using my ‘4C Method’ for Prospecting like a Pro.

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Nick Bagga

Nick Bagga

I’m Nick, The SME Strategist. I’m a marketing consultant specialising in helping businesses to grow by leveraging social selling & lead generation on LinkedIn.