Make It Easy for Your Ideal Client to Do Business with You on LinkedIn

Unlocking your ideal client profile is a fundamental part of your LinkedIn activity, and one of the best ways to get the most out of LinkedIn. However, many LinkedIn profiles are not geared towards making it easy for their ideal client to do business with them.

Here, I’ll share 5 ways to make it easy for your ideal client to do business with you on LinkedIn. Help them to understand what you do and how you can help them. Make it easy for them to find you, contact you and build a relationship with you.

• Make It Easy… for them to understand what you do

It’s often difficult to decipher what services an individual offers from looking at their LinkedIn profile. That’s great for me, as my business is based around helping people get the most out of LinkedIn. However, it’s not great for a business owner whose profile isn’t conveying what they do to help their ideal client!

Start with your headline — the short block of text that appears underneath your name, visible to anyone on LinkedIn, and the first thing people see when interacting with you. To stand out and resonate with your ideal client, your headline must be professional and convey credibility. Don’t use the default headline ‘Job Title at Company’. Instead, customise and personalise your headline, using relevant keywords to make it easy to understand what you do at a glance.

Next, use your ‘About’ section to sell yourself and impress your ideal client. It’s the main event of your LinkedIn profile and your opportunity to provide details about you and your services. Use it to sell yourself! Remember to speak directly to your target market and write in the first person.

Ensure that your experience section is credible — before anyone will hire you for your professional expertise, they will want to see what you have done to justify their choice. Focus on your most recent and relevant experience and take the opportunity to include appropriate keywords relating to your expertise. It’s a great opportunity to showcase your professional brand on LinkedIn.

Showcase your skills — tell your ideal client about your specialisms! Then ask for endorsements and recommendations from people with whom you have good relationships, who are highly skilled within your field and have first-hand experience of your capabilities. Go for quality rather than quantity.

You can read more about getting the most out of your LinkedIn profile here.

• Make It Easy…for them to understand how you can help with their pain points

Think about your LinkedIn profile from the perspective of your ideal client. What problems or pain points might they be facing? That way, you can talk to them directly about how your services can be a solution to their problem. You can explain how you might be able to help them overcome and eliminate their main fears and worries.

If you build trust by providing valuable content, advice or special offers to your prospects, they are likely to reciprocate. That could be referring you to one of their contacts, or buying something from you.

Whenever you post content on LinkedIn, ask yourself — ‘How does this add value to my ideal client’? If your connections are encouraged to click on your LinkedIn profile, they may be positively surprised to see you giving away free information, advice, and expert opinion. It immediately shows that you are a valuable resource, and helps them to know, like and trust you.

• Make It Easy…for them to find you

To make it easy for your ideal client to find you on LinkedIn, I recommend that you customise your LinkedIn URL to make it more memorable. If you check out my LinkedIn profile, you’ll see that mine is https://www.linkedin.com/in/nickbagga/ — it’s much simpler and easier to remember than the default combination of your name and a string of random numbers. I’ve created a step by step video guide as part of my Knowledge Base which is definitely worth checking out!

Secondly, I’d advise renaming your profile photo file with your name and primary keyword/title, and then re-uploading. Mine is ‘nickbagga-marketingconsultant.jpg’.

Use powerful keywords in your Headline, ‘About’ section and experience — keywords that your ideal client is likely to search for.

These simple changes only take a few minutes and will help your LinkedIn profile to score more highly in search results and improve your SEO ranking. More importantly, it will help your ideal client to find you in the first place.

I’ve been contacted directly by prospective clients who found me organically via Google Search. That’s thanks to both my LinkedIn profile and website being optimised for my keywords. I’ve gone on to convert them to regular and valuable clients. Proof that getting your profile right can help make it easy for your ideal client to find you on LinkedIn.

• Make It Easy…for them to contact you

It’s so important to make it easy for your prospective clients to find your contact details once they’ve found your LinkedIn profile. In fact, I made a video guide which you can find here as part of my Knowledge Base video series.

Recently a prospective client left me a voicemail after viewing my LinkedIn profile. When I called them back, they commented on how easy it was to find my contact details. I wasn’t the first person they’d tried to contact, but the other person’s contact details weren’t up to date. Mine were — and I won the business as a result!

Everyone’s busy, so if you make it as easy as possible for them to get in touch, they’ll appreciate it. I suggest that you provide a variety of means — email and phone number as a minimum, but I would add a link to your website. You could also include your Calendly link to make booking a meeting as painless as possible.

I’d also recommend that you include your contact details as a ‘call to action’ as part of the ‘About’ section on your LinkedIn profile.

• Make It Easy…for them to build a professional relationship with you

One of the reasons that some people are nervous about doing business on LinkedIn is because they are under the misconception that the only way to do this is to ‘pitch and connect’. There’s no bigger turn-off than receiving spammy messages from someone who hasn’t taken the time to understand your business and your needs and interests.

Instead, I’ve learned over the years that the art of relationship building is incredibly important when growing and sustaining a business. People want to do business with people they KNOW, LIKE and TRUST.

This approach has worked for me as I’ve grown my business from scratch to a five-figure monthly turnover using LinkedIn. I’m passionate about teaching others how to do the same using my tried and tested ‘4C Method’ for Prospecting Like a Pro — using the 4 stages of COLLECT, CONNECT, CONVERSE and CONVERT.

The focus here is on nurturing your prospective clients and showing them that they can trust you and that you can provide a solution to their pain points — the business problems that are holding them back. It takes time to build trust with your prospective clients, but by regularly conversing with them, you’ll make it easy for them to build a professional relationship with you.

Next steps

To hear more about my ‘4C Method’, I’d recommend you check out my free Masterclass Just head to my homepage and about halfway down you’ll see a big yellow arrow inviting you to ‘Watch Now’. All you need to do is grab a coffee, make yourself comfortable for an hour and listen.

If you’d like to learn more about how you can make it easy for your ideal client on LinkedIn and win more business in the process, I’d love to hear from you. Please feel free to send me a personalised connection request if we’re not already connected, DM me on LinkedIn or email me at nick@thesmestrategist.com